Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent expose. Companies love to push their products, and it seems like everywhere we go, someone is trying to sell us something. But have you ever wondered what goes on behind closed doors at some of the biggest advertising agencies in the world? In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The Greatest, " while still maintaining complete control over his creative vision -- an arrangement that's become increasingly rare in the high-stakes entertainment industry.
Publisher:Culver City, Calif. : Columbia TriStar Home Entertainment, c2011.
General Note: English language tracks with optional English, French or Spanish subtitles.For private home use only.Special features: commentary, featurettes, and more.Title from container.
Creation/Production Credits Note: Director of photography, Daniel Marracino ; editor, Thomas M. Vogt ; music, Jon Spurney.
Participant or Performer Note: Peter Berg, Noam Chomsky, Ralph Nader, Morgan Spurlock.