Evergreen : cultivate the enduring customer loyalty that keeps your business thriving
Book |
American Management Association,
New York :
c2015
- 2 of 2 Copies Available at Libraries in Niagara Cooperative
- 0 current holds with 2 total copies.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Grimsby | 658.812 Wei | Non-fiction | Copy hold / Volume hold | Available |
| Port Colborne | 658.812 FLE | Adult Non-fiction | Copy hold / Volume hold | Available |
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Details
- ISBN: 9780814434437
- Physical Description: xiv, 272 pages : chartsprint
- Publisher: New York : American Management Association, c2015
- Bibliography, etc. Note: Includes bibliographical references (pages 255-260) and index.
- Formatted Contents Note: Introduction -- Debunking the myth: new customers will not save your business -- Surveying the landscape: the essential components of an Evergreen organization -- Examining the principle of character: the botany of your company -- Examining the principle of community: creating a forest from a single seed -- Examining the principle of content: the beauty of having a multitude of branches -- Becoming intimately familiar with your customers: getting your hands in the soil -- Getting loyalty programs right: building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service: tending to your garden (and pulling those weeds!) -- Gathering customer intelligence: examining the botany of individual leaves -- Bringing back lost customers: bringing wilted leaves back to life -- Bringing in new customers: creating optimal growing conditions.