The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Book |
Jossey-Bass,
San Francisco :
c2010.
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Welland Main | 658.872 Aak | Adult Non-fiction | Copy hold / Volume hold | Available |
About
"Proven strategies for harnessing the power of social media to drive social change ... The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies ... The dragonfly effect shows that you don't need money or power to inspire seismic change."--Provided by publisher.
Loading...
Details
- ISBN: 9780470614150 (hc) :
- Physical Description: xxv, 211 pages : illustrations ; 22 cm.print
- Publisher: San Francisco : Jossey-Bass, c2010.
- Bibliography, etc. Note: Includes bibliographical references and index.