Social media is bullshit
Book |
First edition |
St. Martin's Press,
New York :
c2012.
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Welland Main | 302.231 Men | Adult Non-fiction | Copy hold / Volume hold | Available |
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Details
- ISBN: 9781250002952 (hc) :
- Physical Description: 227 pages ; 19 cm.print
- Edition: First edition
- Publisher: New York : St. Martin's Press, c2012.
- Bibliography, etc. Note: Includes bibliographical references.
- Formatted Contents Note: An introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit. There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole-based economy -- There's no such thing as an influencer -- Analyze this -- Meet the people behind the bullshit. Maybe "social media" doesn't work so well for corporations, either? -- Kia and Facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to sell bullshit without really trying. How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web. Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto -- Endnotes -- Acknowledgments.